There are multiple responsibilities to a product manager. I'm going to go through some of them because the ideal product manager is a T shaped individual, with deep knowledge in one field and multiple experiences in other fields. An ideal product manager should have experienced every role in the PDLC (Product development life cycle). Strategy and vision
A first key responsibility is about strategy. Strategy needs to be clearly articulated to the product team so they understand the intent behind the new product or iteration. The "why" needs to be supported with data and results from the customer development phase.
The strategy must also make mid or long term sense to the business goals of the company.
To be more specific, the product manager needs to make sure stakeholders, the product team, sales and marketing understands what is going to be built, what the customer value is, what pain is it solving and who the product is for. Roadmap
After the "what" is articul…
Product management is the process where a product owner/manager translates customer pains into solution requirements while making sure the solution is profitable to their business. The product manager needs to bring clarity to their team.
So I started arguing that product management is a process. While the product manager has multiple jobs to do (will detail on this later) product management is the process where there is a clear communication path from the validated customer pain to each granular task that goes into the backlog and eventually gets shipped back to the customer. If we live in an alternate universe, things stop here. But usually customers come with feedback and lots of it.
The product management process
The ideal process is when features or product ideas come form a validated market need (there are other cases, but I won't cover them in this post).
A validated market need is when a customer segment has an important problem and "hacked" a solution together t…
There are some questions you and your team should answer before starting out to build a product:
Is there a group of customers who would buy this product?Is this a significant pain point for them, or a minor one?Are people really excited about an idea like this or is the response pretty meh?How big is this group of customers potentially?Is there a change or a tweak or a full scale revision to this idea that would radically increase the number of customers?What price might customers be willing to pay?What solutions are customers currently using to solve this problem? Is this solution pretty good or pretty bad? How receptive are people to the idea of a better solution?How much are people currently paying for this alternative solution?How would you reach these customers? Is there a place where they get together? One or more websites they all read? Conventions they all attend?Would these people tell their friends about your idea, or not? (this is a measure of word-of-mouth resonance)